Phia is a new sustainable luxury knitwear collection established in 2018 and based in Helsinki, Finland. Phia stands for peace, harmony, intuition and awareness. Founder of Phia Design and chief designer Piia Hänninen creates non-seasonal collections for everyday use inspired by nature and wilderness. Phia knitwear is produced in Perugia, Italy. The yarns come from certified quality suppliers from Italy and Peru.